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TOSTITOS® BRINGS A FRESH SPIN TO CINCO DE MAYO FESTIVITIES WITH FIESTA REMIX STARRING DANNY TREJO AND SOFIA REYES
The interactive digital campaign brings people together around the Tostitos chip and dip bowl offering a reimagined way to enjoy food, drinks, music, and games to keep your fiesta going all summer long. Fans who participate in the Loteria TikTok challenge will have the chance to win a custom 5-carat gold Tostitos Scoops!® necklace on May 5. C…
http://www.fritolay.com/tostitos%C2%AE-brings-a-fresh-spin-to-cinco-de-mayo-festivities-with-fiesta-remix-starring-danny-trejo-and-sofia-reyesCheetos Debuts Hands-Free House, an Immersive Experience at SXSW Inspiring Fans to Live Their Best Hands-Free Lives
Cheetos Hands-Free campaign featuring new TV commercial and consumer activation at SXSW playfully reveals that Cheetle might* be the inspiration behind hands-free technology. Advances in technology have allowed people to do almost anything – driving, cleaning, emailing – completely hands free. These innovative technologies are particularly help…
http://www.fritolay.com/cheetos-debuts-hands-free-house-an-immersive-experience-at-sxsw-inspiring-fans-to-live-their-best-hands-free-livesFrito-Lay Recognizes 72 Over-The-Road Drivers For Reaching Key Milestones Of Millions Of Accident-Free Miles Driven
PLANO, Texas, Oct. 5, 2018 /PRNewswire/ -- Frito-Lay North America, the $15 billion convenient foods division of PepsiCo, recently recognized 72 over-the-road (OTR) drivers in the U.S. and Canada who reached the career milestone of driving more than 1, 2, 3 and 4 million accident-free miles. One driver, George Newman of Killingly, Conn., was rec…
http://www.fritolay.com/news/frito-lay-recognizes-72-over-the-road-drivers-for-reaching-key-milestones-of-millions-of-accident-free-miles-drivenSgt. Erick Castro - Purple Heart Recipient and Arizona State University Grad - Joins Tostitos Fiesta Bowl Coin Toss
SCOTTSDALE, Ariz., Dec. 27, 2010 /PRNewswire/ -- In recognition of his service and sacrifice to the country, Purple Heart recipient and Arizona State University graduate, Sgt. Erick Castro will participate in the ceremonial coin toss during the upcoming Tostitos Fiesta Bowl. Castro, an honorary guest of Fiesta Bowl title sponsor Frito-Lay and its T…
http://www.fritolay.com/news/sgt-erick-castro---purple-heart-recipient-and-arizona-state-university-grad---joins-tostitos-fiesta-bowl-coin-tossCHEETOS® Mac ‘N Cheese and Designer Coral Castillo Put the “Mac” in Macramé with New Fashion Collaboration
The CHEETOS® Mac ‘N Cheese x Coral Castillo MAC’ramé Collection Serves Up Bold Flavor by Giving Two Wardrobe Staples a “Mac” Makeover with a Couture Touch CHICAGO, August 9, 2023 – This fall season, CHEETOS® Mac ‘N Cheese wants to help you make a bold statement from your dinner plate to your wardrobe. Introducing the CHEETOS …
http://www.fritolay.com/cheetos-mac-n-cheese-and-designer-coral-castillo-put-the-mac-in-macrame-with-new-fashion-collaborationPepsiCo’s Seventh Annual "Rolling Remembrance" American Flag Relay Supports Children of Fallen Patriots Foundation
An American flag, first flown by the U.S. military in combat, began its more than 10,000 mile "Rolling Remembrance" relay to help raise awareness of, and funds for, Children of Fallen Patriots Foundation, an organization that provides college scholarships and educational counseling to children who have lost a parent in the line of duty. This is…
http://www.fritolay.com/pepsicos-seventh-annual-rolling-remembrance-american-flag-relay-supports-children-of-fallen-patriots-foundationNew Southern Dallas Thrives Initiative to Address Workforce Readiness Needs for Underserved Women in Southern Dallas
DALLAS, March 30, 2021 /PRNewswire/ -- PepsiCo's Frito-Lay North America today announced the Women's Workforce Readiness Initiative, a program providing 550 Southern Dallas women with the necessary social support, and technical and soft-skills training needed to secure employment in high-growth industries such as Advanced Manufacturing and Logistic…
http://www.fritolay.com/news/new-southern-dallas-thrives-initiative-to-address-workforce-readiness-needs-for-underserved-women-in-southern-dallasFrito-Lay and Feed the Children Supplement a Quarter-Million Meals for Students in Underserved Communities this Fall
PLANO, Texas, Sept. 1, 2020 /PRNewswire/ -- Despite the learning environment looking very different this fall, experts predict schools will remain a critical lifeline for many students and families who rely on school meal programs and other daily essentials. To provide some much-needed relief during the COVID-19 pandemic, Frito-Lay has partnered …
http://www.fritolay.com/news/frito-lay-and-feed-the-children-supplement-a-quarter-million-meals-for-students-in-underserved-communities-this-fallFrito-Lay Issues Voluntary Allergy Alert on Undeclared Milk in Select Bags of Lay’s Barbecue Flavored Potato Chips
PLANO, Texas – Aug. 24, 2020 – Frito-Lay today issued a voluntary recall of select 1 oz., 1 1/2 oz., 2 5/8 oz., 7 3/4 oz., 12 1/2 oz., 15 1/2 oz. bags of Lay’s Barbecue Flavored Potato Chips because they may contain undeclared milk ingredients. These recalled bags may also be included in select Frito-Lay Variety Packs. People who have an allergy or…
http://www.fritolay.com/node/2298PepsiCo and Feed the Children Extend Partnership with First-Ever Visit to Portland, Oregon to Fight Childhood Hunger
PORTLAND, Ore., Nov. 9, 2017 /PRNewswire/ -- Eight hundred Portland families in need will receive enough food to supplement meals for a week plus daily essentials, thanks to a partnership between PepsiCo and Feed the Children. The event kicks off on Thursday, November 9 at 11 a.m. at 4040 SE 82nd Ave., Portland, Ore. This is the first year Peps…
http://www.fritolay.com/news/pepsico-and-feed-the-children-extend-partnership-with-first-ever-visit-to-portland-oregon-to-fight-childhood-hunger