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PepsiCo’s Frito-Lay and Beverages Brands Team Up with NFL Icons and Legends to Celebrate Kickoff with “Unretirement” Campaign
Roster of football stars appear alongside some of America’s favorite snack and beverage brands: DORITOS®, LAY’S®, TOSTITOS®, Pepsi® Zero Sugar, STARRY™, MTN DEW® and more PepsiCo signs Josh Allen for multi-year deal to support brands across the portfolio PURCHASE, N.Y., August 30, 2023 – To celebrate the start of the footb…
http://www.fritolay.com/pepsico-frito-lay-and-beverages-brands-team-up-with-nfl-icons-and-legends-to-celebrate-kickoff-with-unretirement-campaignCracker Jill Takes Centre Stage to Celebrate How Women in Sports PLAY LOUD
Frito Lay Canada is helping to expand the Women’s Sports Foundation® capabilities and offerings in Canada to champion the joy that sports ignites in Canadian women. TORONTO, August 24th, 2023 – Cracker Jack, an iconic Frito Lay Canada brand that has been synonymous with sports for over 100 years, is welcoming a new member to its roster, Cr…
http://www.fritolay.com/cracker-jill-takes-centre-stage-to-celebrate-how-women-in-sports-play-loudCHEETOS® Mac ‘N Cheese and Designer Coral Castillo Put the “Mac” in Macramé with New Fashion Collaboration
The CHEETOS® Mac ‘N Cheese x Coral Castillo MAC’ramé Collection Serves Up Bold Flavor by Giving Two Wardrobe Staples a “Mac” Makeover with a Couture Touch CHICAGO, August 9, 2023 – This fall season, CHEETOS® Mac ‘N Cheese wants to help you make a bold statement from your dinner plate to your wardrobe. Introducing the CHEETOS …
http://www.fritolay.com/cheetos-mac-n-cheese-and-designer-coral-castillo-put-the-mac-in-macrame-with-new-fashion-collaborationLAY’S® Kettle Cooked RUFFLES® All Dressed Brings Flavors of the Great White North to LAY’S® FLAVOR SWAP® Fan Favorites
Canadian favorite joins lineup of flavor mashups, including Lay’s® Cheetos® Cheese flavored, Lay’s® Doritos® Cool Ranch® flavored and Lay’s® Wavy Funyuns® Onion flavored as latest Flavor Swap® variety PLANO, Texas, August 8, 2023 – Since 2021, Lay’s Flavor Swap potato chips have brought unexpected yet…
http://www.fritolay.com/lays-kettle-cooked-ruffles-all-dressed-brings-flavors-of-the-great-white-north-to-lays-flavor-swap-fan-favoritesFree Mullets??? Fritos® Gets Fans Flow Ready
Fritos, Official Snack Sponsor of the USA Mullet Championship, giving away 1,000 free mullet haircuts at all Floyd's 99 Barbershop locations and chance to win $10,000 PLANO, Texas, Aug. 2, 2023 /PRNewswire/ -- This August, in celebration of the USA Mullet Championships, Fritos®, the "Down for Eve…
http://www.fritolay.com/free-mullets-fritos-gets-fans-flow-readyFrito-Lay Extends Sports Access for 50,000 Girls Nationwide
Partnership with the Women’s Sports Foundation includes program funding and one-of-a-kind “Gallery of Greats” experience and memorabilia exhibit in New York City, immersing fans in the legacy and future of female athletes PLANO, Texas, July 26, 2023 – Frito-Lay North America (Frito-Lay), a North American Tournament Supporter …
http://www.fritolay.com/frito-lay-extends-sports-access-for-50000-girls-nationwidePepsiCo and Walmart Aim to Support Regenerative Agriculture Across More than 2 Million Acres of Farmland
(Purchase, N.Y. and Bentonville, Ark.) JULY 26, 2023 – PepsiCo and Walmart today announced a 7-year collaboration to pursue $120 million worth of investments focused on supporting U.S. and Canadian farmers in their pursuit to improve soil health and water quality. By establishing and scaling financial, agronomic and social programs, it a…
http://www.fritolay.com/pepsico-and-walmart-aim-to-support-regenerative-agriculture-across-more-than-2-million-acres-of-farmlandCRACKER JACK® SPOTLIGHTS YOUNG WOMEN WHO ARE CHANGING THE FACE OF THE GAME WITH FIRST-EVER ATHLETE ON CRACKER JILL® PACKAGING
To shine a light on female athletes, Cracker Jack® is funding sports dreams for nine “I Am Cracker Jill® Award” winners and featuring the grand prize winner on brand packaging in 2024 PLANO, Texas, July 20, 2023 – As part of its mission to increase the visibility of girls and women in sports to inspire the next generation, Cracker Jack® is reco…
http://www.fritolay.com/cracker-jack-spotlights-young-women-who-are-changing-the-face-of-the-game-with-first-ever-athlete-on-cracker-jill-packagingDoritos® SOLID BLACK™ Continues to Ignite Boldness and Celebrate Diversity with Launch of New Doritos Spicy Pineapple Jalapeno
Created in partnership with award-winning Chef Chris Williams, new Doritos Spicy Pineapple Jalapeno flavor continues ongoing commitment to celebrate Changemakers through specially designed SOLID BLACK packaging PLANO, Texas, July 24, 2023 – Now in its third year, Doritos SOLID BLACK is continuing to spotlight Black Changemakers who TRY ANOTHER A…
http://www.fritolay.com/doritos-solid-black-continues-to-ignite-boldness-and-celebrate-diversity-with-launch-of-new-doritos-spicy-pineapple-jalapenoCheetos® Launches World's First Fingertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
The PepsiCo Foundation, in partnership with Cheetos, will provide 500 Uplift Scholarships to Hispanic students to elevate their education and unleash their full potential PLANO, Texas, July 17, 2023 /PRNewswire/ -- Artists have often been the face of a brand, but Cheetos®, famous for its iconic orange Cheetle® dust, is launch…
http://www.fritolay.com/cheetos-launches-worlds-first-fingertip-sponsorship-with-global-superstar-becky-g-to-celebrate-return-of-deja-tu-huella-campaign