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Chester Cheetah Enters Perfume Category With Launch Of Cheeteau, New Fragrance For Spring 2014
PLANO, Texas, March 27, 2014 /PRNewswire/ -- This spring, international socialite, media personality and Cheetos brand spokes-cheetah Chester Cheetah, triumphantly enters the perfume category with the introduction of Cheeteau, a prestige fragrance that celebrates the irreverent, intriguing and playful nature of the iconic feline with a scent bold…
http://www.fritolay.com/news/chester-cheetah-enters-perfume-category-with-launch-of-cheeteau-new-fragrance-for-spring-2014New Lay's Kettle Cooked Lattice Cut Potato Chips Serve Up Unique Textures And Flavors This Spring
PLANO, Texas, March 25, 2014 /PRNewswire/ -- Lay's Kettle Cooked, one of the many brands from PepsiCo's Frito-Lay division, introduces a new chip style just in time for spring. Lay's Kettle Cooked Lattice Cut potato chips are now available nationwide in two flavors: Aged Cheddar and Black Pepper; and Roasted Garlic and Sea Salt. New Lattice …
http://www.fritolay.com/news/new-lay-s-kettle-cooked-lattice-cut-potato-chips-serve-up-unique-textures-and-flavors-this-springLady Gaga Rewards Only The Boldest Of Fans With One-Of-A-Kind Performance On Doritos #BoldStage At Stubb's At South By Southwest
PLANO, Texas, March 14, 2014 /PRNewswire/ -- More than 2,000 of Lady Gaga's "boldest" fans were rewarded with an historic musical performance when the multi-platinum selling, five-time Grammy-winner took the Doritos #BoldStage Thursday night at the South by Southwest (SXSW) Music Conference and Festival at Austin's legendary Stubb's …
http://www.fritolay.com/news/lady-gaga-rewards-only-the-boldest-of-fans-with-one-of-a-kind-performance-on-doritos-boldstage-at-stubb-s-at-south-by-southwestThe Lay's Brand Issues Last Call For Consumers To Submit Next Great Potato Chip Flavor … For $1 Million Grand Prize
PLANO, Texas, March 11, 2014 /PRNewswire/ -- Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, today announced a last call for submissions in its search for the next great Lay's potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win a $1 million gr…
http://www.fritolay.com/news/the-lay-s-brand-issues-last-call-for-consumers-to-submit-next-great-potato-chip-flavor-for-1-million-grand-prizeLady Gaga To Headline Doritos #BoldStage At South By Southwest Music Festival; The Only Ticket In Is An Act Of Boldness
PLANO, Texas, March 6, 2014 /PRNewswire/ -- Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas, with its boldest headlining act to date: Lady Gaga. With an exclusive performance celebrating the multi-platinum-selling…
http://www.fritolay.com/news/lady-gaga-to-headline-doritos-boldstage-at-south-by-southwest-music-festival-the-only-ticket-in-is-an-act-of-boldnessRuffles Brand Introduces Classic Hot Wing Flavored Potato Chips Inspired By Buffalo Wild Wings
PLANO, Texas, March 4, 2014 /PRNewswire/ -- The real food flavors of classic hot wings are soaring into the chip aisle as Ruffles, one of the many brands that makes up PepsiCo's Frito-Lay division, introduces Ruffles Deep Ridged Classic Hot Wing flavored potato chips inspired by Buffalo Wild Wings. The new flavor, which hits store shelves this mon…
http://www.fritolay.com/news/ruffles-brand-introduces-classic-hot-wing-flavored-potato-chips-inspired-by-buffalo-wild-wingsLay's Kettle Cooked Brand Debuts Two New Flavors With Less Fat
PLANO, Texas, Feb. 26, 2014 /PRNewswire/ -- Lay's Kettle Cooked - one of the many brands from PepsiCo's Frito-Lay division - today announced the expansion of its hard-bite potato chip line-up with the addition of two new flavors. Introducing Lay's Kettle Cooked 40 Percent Less Fat Sea Salt & Vinegar and Lay's Kettle Cooked 40 Percent Less Fat Jala…
http://www.fritolay.com/news/lay-s-kettle-cooked-brand-debuts-two-new-flavors-with-less-fatNew Smartfood Delight Popcorn Offers Smarter Snacking At 35 Calories Per Cup
PLANO, Texas, Feb. 25, 2014 /PRNewswire/ -- Popping its way into the hearts and hands of snack lovers nationwide, the Smartfood brand introduces Smartfood Delight popcorn, a brand of reduced-fat popcorn perfect for health-conscious consumers looking for smarter snacking options. Smartfood Delight popcorn is available in Sea Salt and White Cheddar …
http://www.fritolay.com/news/new-smartfood-delight-popcorn-offers-smarter-snacking-at-35-calories-per-cupDoritos Dinamita Tortilla Chips Spice Up The Snack Food Aisle With New Fiery Habanero Flavor
PLANO, Texas, Feb. 19, 2014 /PRNewswire/ -- Doritos, one of the flagship brands from PepsiCo's Frito-Lay division and a brand known for bringing some of the boldest flavors to the snack aisle, today announced the latest edition to its Dinamita rolled tortilla chip line: Doritos Dinamita Fiery Habanero flavored rolled tortilla chips. Available nat…
http://www.fritolay.com/news/doritos-dinamita-tortilla-chips-spice-up-the-snack-food-aisle-with-new-fiery-habanero-flavorFrito-Lay Invites Consumers To Vote For Their Favorite Entry In Its 'Create To Celebrate' Black History Month Art Contest
PLANO, Texas, Feb. 18, 2014 /PRNewswire/ -- In celebration of Black History Month, PepsiCo's Frito-Lay North America division is asking consumers to vote for their favorite art submission in the "Create to Celebrate" Black History Month art contest. The contest, which kicked off in early January, encouraged consumers to submit an original piece of…
http://www.fritolay.com/news/frito-lay-invites-consumers-to-vote-for-their-favorite-entry-in-its-create-to-celebrate-black-history-month-art-contest