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Two Consumer-Created Doritos Ads Air For A Global Audience Of Millions During Super Bowl 50 Broadcast
PLANO, Texas, Feb. 7, 2016 /PRNewswire/ -- In an unexpected move, the Doritos brand today celebrated the 10th and final edition of its "Crash the Super Bowl" consumer advertising contest by airing not one, but two consumer-created ads for an audience of more than 100 million during the Super Bowl 50 broadcast. The two "Crash the Su…
http://www.fritolay.com/news/two-consumer-created-doritos-ads-air-for-a-global-audience-of-millions-during-super-bowl-50-broadcastWin or Lose, Grandma's Cookies Bakes up Treats for Football Fans
PLANO, Texas, Feb. 5, 2016 /PRNewswire-USNewswire/ -- Grandma's® Cookies, the brand from PepsiCo's Frito-Lay division known for sweet memories, proudly announced today Grandma will be taking over Charlotte and Denver following the Big Game to hand out soft baked treats to football fans and consumers. On Monday, February 8, Grandma will bring warm…
http://www.fritolay.com/news/win-or-lose-grandma-s-cookies-bakes-up-treats-for-football-fansSome Like It Hot! Smartfood Debuts Ultimate Popcorn Flavor For Spice Lovers
PLANO, Texas, Feb. 3, 2016 /PRNewswire/ -- As the demand for spicy snacks grows, America's favorite ready-to-eat* popcorn brand has answered the call with the launch of Smartfood Spicy Jalapeño Ranch Popcorn. The all-new popcorn flavor combines the spice from jalapenos with a cool and creamy finish for an unforgettable taste. With 100 percent who…
http://www.fritolay.com/news/some-like-it-hot-smartfood-debuts-ultimate-popcorn-flavor-for-spice-loversRuffles Teams Up With The NBA And The Thurgood Marshall College Fund To Honor Real Life MVPs During Black History Month
PLANO, Texas, Jan. 27, 2016 /PRNewswire/ -- In honor of Black History Month, the Ruffles brand is challenging fans to "Choose Your Star Lineup" to celebrate the game changers in their everyday lives. Beginning Monday, January 25, 2016, Ruffles invites fans to log on to CelebrateBlackHistory.com to build their own team of five people who…
http://www.fritolay.com/news/ruffles-teams-up-with-the-nba-and-the-thurgood-marshall-college-fund-to-honor-real-life-mvps-during-black-history-monthWill They Stay Or Will They Go? Lay's Potato Chips Invites America To Help Choose New Flavor Line-Up
PLANO, Texas, Jan. 21, 2016 /PRNewswire/ -- With flavor exploration on the rise, this year, the Lay's brand is asking Americans to unleash the power of their palates, put their taste buds to the test and help choose between four all-new potato chip flavors and the classic ones they know and love. According to Jennifer Saenz, vice president of m…
http://www.fritolay.com/news/will-they-stay-or-will-they-go-lay-s-potato-chips-invites-america-to-help-choose-new-flavor-line-upFeed the Children and PepsiCo Unite to Fight Childhood Hunger in Phoenix, Arizona
PHOENIX, Dec. 11, 2015 /PRNewswire/ -- PepsiCo joined Feed the Children, Phoenix Rescue Mission and the Salvation Army today to lend a hand to 800 Phoenix-area families in need, providing them with food and daily essentials. The event took place at First Christian Church, 6750 N. 7th Ave., from 11 a.m. to 2 p.m. Together, Feed the Children and P…
http://www.fritolay.com/news/feed-the-children-and-pepsico-unite-to-fight-childhood-hunger-in-phoenix-arizonaGrandma's Cookies, The Official Cookie Of Santa Claus, Bakes Up Big Surprises For Unsuspecting Shoppers
PLANO, Texas, Dec. 4, 2015 /PRNewswire/ -- Today Grandma's Cookies®, the brand from PepsiCo's Frito-Lay division known for homemade memories, unveiled its holiday video celebrating National Cookie Day and Santa Claus granting wishes for unsuspecting mall goers at Mall of America®. Grandma's Cookies was recently named the Official Cookie of Santa …
http://www.fritolay.com/news/grandma-s-cookies-the-official-cookie-of-santa-claus-bakes-up-big-surprises-for-unsuspecting-shoppersDoritos Brand Announces Semifinalist Ads In The Final 'Crash The Super Bowl' Contest
PLANO, Texas, Dec. 1, 2015 /PRNewswire/ -- PepsiCo's Doritos brand today revealed its list of semifinalist consumer-created Doritos ads for its 10th and final "Crash the Super Bowl" contest. Giving an early nod to the Doritos brand's 50th anniversary next year, 50 semifinalist spots were selected — nearly double the number from previous…
http://www.fritolay.com/news/doritos-brand-announces-semifinalist-ads-in-the-final-crash-the-super-bowl-contestRold Gold Holiday Dipped Pretzels Return To Celebrate The Holiday Season
PLANO, Texas, Nov. 5, 2015 /PRNewswire-USNewswire/ -- The holidays are upon us, bringing parties, potlucks, and gatherings galore. 'Tis the season for celebrating with family and friends, but no fête is complete without sweet and savory snacks. The Rold Gold brand, one of the flagship brands from PepsiCo's Frito-Lay division, is here to help you …
http://www.fritolay.com/news/rold-gold-holiday-dipped-pretzels-return-to-celebrate-the-holiday-seasonDoritos Brand Issues Last Call Ever For Fans Around The World To Create Doritos Ads In Its Crash The Super Bowl Contest
PLANO, Texas, Nov. 3, 2015 /PRNewswire/ -- PepsiCo's Doritos brand today announced a last call for entries for its 10th and final Crash the Super Bowl consumer-created ad contest. As part of this year's contest, one lucky winner – as selected by fan votes – will walk away with the ultimate, Super Heroic grand prize: the chance to see their ad air…
http://www.fritolay.com/news/doritos-brand-issues-last-call-ever-for-fans-around-the-world-to-create-doritos-ads-in-its-crash-the-super-bowl-contest