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Tricks and Treats: Cheetos Brand Survey Finds Adults are Just as Excited for the Fun this Halloween Season
PLANO, Texas, Oct. 2, 2013 /PRNewswire/ -- This Halloween, Chester Cheetah, the official Cheetos brand spokes-cheetah, is putting his paw down to show that cheesy Halloween fun never grows old. In fact, 65 percent of American adults¹ are looking forward to enjoying a Halloween treat this year, with 1 in 3 adults¹ planning to dress up in a costume…
http://www.fritolay.com/news/tricks-and-treats-cheetos-brand-survey-finds-adults-are-just-as-excited-for-the-fun-this-halloween-seasonPepsiCo and Dollar General Announce the 'Tune in to Giving' Promotion with Country Music Star Brad Paisley
PLANO, Texas, July 17, 2012 /PRNewswire/ -- PepsiCo, global food and beverage maker, is teaming up with award-winning country music star Brad Paisley and Dollar General to support literacy in the United States. The parties recently kicked-off "Tune in to Giving," an in-store promotion encouraging fans to help support the Dollar General Literacy Fou…
http://www.fritolay.com/news/pepsico-and-dollar-general-announce-the-tune-in-to-giving-promotion-with-country-music-star-brad-paisleyFrito-Lay Combines Delicious Flavor and Slow-Burning Heat With New Cheetos and Doritos Fiery Fusion Snacks
PLANO, Texas, Aug. 30, 2011 /PRNewswire/ -- PepsiCo's Frito-Lay North America division is taking spicy snacking to the next level with the introduction of new Doritos and Cheetos Fiery Fusion snacks. Now available in convenience stores across the U.S., Fiery Fusion snacks are the latest evolution in Frito-Lay's spicy snack portfolio, offering a uni…
http://www.fritolay.com/news/frito-lay-combines-delicious-flavor-and-slow-burning-heat-with-new-cheetos-and-doritos-fiery-fusion-snacksDoritos and Microsoft Announce 'Avatar Crash Course' and 'Harm's Way' Finalists of Unlock Xbox Competition
PLANO, Texas, Jan. 25 /PRNewswire/ -- The Doritos brand today announced that "Avatar Crash Course" and "Harm's Way," unique game concepts created by Jill Robertson of Raleigh, NC and Justin Carpenter of Ogden, Utah, respectively, are the two remaining finalists of the Doritos "Unlock Xbox" challenge. The games now will be developed into full Xbox …
http://www.fritolay.com/news/doritos-and-microsoft-announce-avatar-crash-course-and-harm-s-way-finalists-of-unlock-xbox-competitionTostitos and the USO Honor U.S. Military During Fiesta Bowl Halftime With 'Salute the Troops Bowl' Tribute
GLENDALE, Ariz., Jan. 4 /PRNewswire/ -- Marking its 15th year as title sponsor of the Tostitos Fiesta Bowl, PepsiCo's Frito-Lay division and Tostitos brand, along with the USO, today honored active military serving overseas by showcasing highlights from the first-ever "Salute the Troops Bowl" during the halftime broadcast of the Tostitos Fiesta Bow…
http://www.fritolay.com/news/tostitos-and-the-uso-honor-u-s-military-during-fiesta-bowl-halftime-with-salute-the-troops-bowl-tributeFrito-Lay's SunChips Brand and National Geographic Name Five Award Recipients In 'Green Effect' Initiative
PLANO, Texas, July 23 /PRNewswire/ -- The SunChips brand, PepsiCo's Frito-Lay division's popular line of multigrain snacks, and National Geographic announced today the five winners of the "Green Effect," a national initiative that encourages consumers to take their own small steps toward helping the planet. After receiving consumer feedback during …
http://www.fritolay.com/news/frito-lay-s-sunchips-brand-and-national-geographic-name-five-award-recipients-in-green-effect-initiativeFritos® Teams Up With Papa Murphy's® Take 'n' Bake Pizza To Unveil Limited-Edition Fritos® Outlaw Pizza
Featuring the iconic taste and crunch of Fritos® corn chips, this new offering is the latest innovation from Papa Murphy's Take 'n' Bake pizza to upgrade BBQ season. Fritos®, one of the flagship brands from PepsiCo's Frito-Lay division, has teamed up with Papa Murphy's®, the largest Take 'n' Bake pizza brand in the nation, to introduce a mighty …
http://www.fritolay.com/fritos-teams-up-with-papa-murphys-take-n-bake-pizza-to-unveil-limited-edition-fritos-outlaw-pizzaFRITO LAY, UNITED WAY OF GREATER HOUSTON, H-E-B AND HOUSTON FOOD BANK PARTNER FOR FOOD DISTRIBUTION EVENT
HOUSTON (Sept. 28, 2022) – As the rising cost of food, rent and utilities continues to impact hardworking families in the Greater Houston area, a group of local nonprofits and corporate partners came together recently for a food distribution event. Hosted by Frito-Lay, United Way of Greater Houston, H-E-B and the Houston Food Bank, more than 500 fa…
http://www.fritolay.com/frito-lay-united-way-of-greater-houston-h-e-b-and-houston-food-bank-partner-for-food-distribution-eventDORITOS® TRANSFORMS TRIANGLES ALL AROUND US, INVITES FANS ON AN EPIC HUNT VIA NEW TRIANGLE TRACKER PROGRAM
First-of-its-Kind Snapchat AR Lens Allows Consumers to Scan Any Triangle in the Real World for a Chance to Win $250,000, Exclusive Prizes from GUESS® Originals, Xbox®, Vivid Seats®, and Much More. Triangles are everywhere … but the world is about to see them differently. Doritos – the iconic triangle-shaped chip brand – is taking the basic trian…
http://www.fritolay.com/doritos%C2%AE-transforms-triangles-all-around-us-invites-fans-on-an-epic-hunt-via-new-triangle-tracker-programFRITO-LAY VARIETY PACKS BACK-TO-SCHOOL PROGRAM INSPIRES 1 MILLION MORE GIRLS TO PURSUE STEM CAREERS BY 2025
The iconic snack brand teams up with science-fiction star Sonequa Martin-Green and STEM Next’s Million Girls Moonshot to send aspiring space explorers to Space Camp. Girls around the world have gazed into the night sky wondering what’s out there and dreaming of what they can achieve. Frito-Lay Variety Packs is committed to fueling those dreams o…
http://www.fritolay.com/frito-lay-variety-packs-back-to-school-program-inspires-1-million-more-girls-to-pursue-stem-careers-by-2025