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DJ Jazzy Jeff, Mix Master Mike Of Beastie Boys Fame Close Epic Three Nights At The Doritos #MixArcade
PLANO, Texas, June 17, 2016 /PRNewswire/ -- After three epic nights of bold performances, the Doritos #MixArcade officially closed E3 with a Throwback Thursday show featuring DJ Jazzy Jeff and Mix Master Mike. The Doritos #MixArcade events combined the influences of technology, gaming and music into one bold, 60-foot working arcade venue. &quo…
http://www.fritolay.com/news/dj-jazzy-jeff-mix-master-mike-of-beastie-boys-fame-close-epic-three-nights-at-the-doritos-mixarcadeWiz Khalifa And Big Boi Mix Up Night Two At The Doritos #MixArcade At E3 Live
PLANO, Texas, June 16, 2016 /PRNewswire/ -- The Doritos #MixArcade hosted a second night of exclusive performances for E3 Live attendees and Doritos fans, this time featuring Wiz Khalifa and Big Boi of OutKast fame in downtown Los Angeles. The six-story, retro arcade game by day and state-of-the-art concert stage by night continued to awe fans wi…
http://www.fritolay.com/news/wiz-khalifa-and-big-boi-mix-up-night-two-at-the-doritos-mixarcade-at-e3-liveSteve Aoki Kicks Off The Doritos #MixArcade At E3 With An Exclusive Mix Of Gaming And Music
PLANO, Texas, June 15, 2016 /PRNewswire/ -- Last night, E3 Live attendees and Doritos fans were given exclusive access to a performance by Steve Aoki and the boldest orchestra ever assembled at the Doritos #MixArcade stage in downtown Los Angeles. The six-story, fully functioning retro arcade game doubled as a state-of-the-art concert stage that …
http://www.fritolay.com/news/steve-aoki-kicks-off-the-doritos-mixarcade-at-e3-with-an-exclusive-mix-of-gaming-and-musicDoritos #MixArcade Storms E3 With Ultimate Mix Of Gaming And Music … And The World's Largest Arcade Game
PLANO, Texas, June 8, 2016 /PRNewswire/ -- Never before has an arcade game created so much buzz. Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced a major presence at E3 Live during the upcoming Electronic Entertainment Expo (E3), the world's premier trade show for computer, video and mobile games and related p…
http://www.fritolay.com/news/doritos-mixarcade-storms-e3-with-ultimate-mix-of-gaming-and-music-and-the-world-s-largest-arcade-gameSunChips Harnesses Power of Giggles and Guffaws for Good
PLANO, Texas, May 24, 2016 /PRNewswire/ -- Zany, charismatic, shy, uninhibited - what exactly does your laugh say about you? The SunChips' Waves of Laughter campaign is harnessing the power of laughter to celebrate the uniqueness of women, and encourage them to laugh out proud. Just like laughter, SunChips' distinct shape is unique in every wa…
http://www.fritolay.com/news/sunchips-harnesses-power-of-giggles-and-guffaws-for-goodLay's Potato Chips Announces America's Winning Line-Up In First-Ever "Flavor Swap" Campaign
PLANO, Texas, April 25, 2016 /PRNewswire/ -- For the first time in brand history, the Lay's brand asked Americans to help decide which Lay's flavors stay and which flavors go... by putting their taste buds to the test! After receiving millions of consumer votes, Lay's fans emphatically told us they love the tried and true flavors of Lay's Flamin'…
http://www.fritolay.com/news/lay-s-potato-chips-announces-america-s-winning-line-up-in-first-ever-flavor-swap-campaignTostitos Turns Up the Heat with Spiciest Telenovela in History
PLANO, Texas, April 13, 2016 /PRNewswire/ -- Tostitos® is introducing Botanas Del Cielo, the "spiciest" telenovela in history, directed by renowned film director and producer Pedro Pablo Ybarra. The new web series offers the passion and flare of traditional Mexican-style telenovelas with a spicy twist — chips, dips and salsa! Experienc…
http://www.fritolay.com/news/tostitos-turns-up-the-heat-with-spiciest-telenovela-in-historyPepsiCo's Frito-Lay Division Honors Huntsville Team 'Zone of the Year'
HUNTSVILLE, Ala., April 7, 2016 /PRNewswire/ -- Frito-Lay North America's Huntsville team has been honored with this year's Dale Stortz Award for being the "Zone of the Year" for 2015. The Dale Stortz Award, named for one of Frito-Lay's most respected sales leaders, is awarded annually to the team that demonstrates the most outstanding …
http://www.fritolay.com/news/pepsico-s-frito-lay-division-honors-huntsville-team-zone-of-the-year-Doritos Brand Kicks Off New Record-Setting Campaign
PLANO, Texas, March 7, 2016 /PRNewswire/ -- Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, today launched a new campaign inviting the boldest of fans to set 50 bold records throughout 2016. On the heels of the final installment of its iconic "Crash the Super Bowl" advertising campaign, Doritos has once again put …
http://www.fritolay.com/news/doritos-brand-kicks-off-new-record-setting-campaignChester Cheetah Is On A Mission To Save The Candy Animals
PLANO, Texas, March 3, 2016 /PRNewswire/ -- Each Easter, Americans purchase more than 120 million pounds – 60,000 tons - of candy animals1 – from bunnies to chicks and, of course, their eggs. The Cheetos brand, one of the flagship brands from PepsiCo's Frito-Lay division, and Chester Cheetah believe it's time for a change. Welcome back Cheetos Sw…
http://www.fritolay.com/news/chester-cheetah-is-on-a-mission-to-save-the-candy-animals