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Doritos #MixArcade Storms E3 With Ultimate Mix Of Gaming And Music … And The World's Largest Arcade Game
PLANO, Texas, June 8, 2016 /PRNewswire/ -- Never before has an arcade game created so much buzz. Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced a major presence at E3 Live during the upcoming Electronic Entertainment Expo (E3), the world's premier trade show for computer, video and mobile games and related p…
http://www.fritolay.com/news/doritos-mixarcade-storms-e3-with-ultimate-mix-of-gaming-and-music-and-the-world-s-largest-arcade-gameSunChips Harnesses Power of Giggles and Guffaws for Good
PLANO, Texas, May 24, 2016 /PRNewswire/ -- Zany, charismatic, shy, uninhibited - what exactly does your laugh say about you? The SunChips' Waves of Laughter campaign is harnessing the power of laughter to celebrate the uniqueness of women, and encourage them to laugh out proud. Just like laughter, SunChips' distinct shape is unique in every wa…
http://www.fritolay.com/news/sunchips-harnesses-power-of-giggles-and-guffaws-for-goodLay's Potato Chips Announces America's Winning Line-Up In First-Ever "Flavor Swap" Campaign
PLANO, Texas, April 25, 2016 /PRNewswire/ -- For the first time in brand history, the Lay's brand asked Americans to help decide which Lay's flavors stay and which flavors go... by putting their taste buds to the test! After receiving millions of consumer votes, Lay's fans emphatically told us they love the tried and true flavors of Lay's Flamin'…
http://www.fritolay.com/news/lay-s-potato-chips-announces-america-s-winning-line-up-in-first-ever-flavor-swap-campaignTostitos Turns Up the Heat with Spiciest Telenovela in History
PLANO, Texas, April 13, 2016 /PRNewswire/ -- Tostitos® is introducing Botanas Del Cielo, the "spiciest" telenovela in history, directed by renowned film director and producer Pedro Pablo Ybarra. The new web series offers the passion and flare of traditional Mexican-style telenovelas with a spicy twist — chips, dips and salsa! Experienc…
http://www.fritolay.com/news/tostitos-turns-up-the-heat-with-spiciest-telenovela-in-historyPepsiCo's Frito-Lay Division Honors Huntsville Team 'Zone of the Year'
HUNTSVILLE, Ala., April 7, 2016 /PRNewswire/ -- Frito-Lay North America's Huntsville team has been honored with this year's Dale Stortz Award for being the "Zone of the Year" for 2015. The Dale Stortz Award, named for one of Frito-Lay's most respected sales leaders, is awarded annually to the team that demonstrates the most outstanding …
http://www.fritolay.com/news/pepsico-s-frito-lay-division-honors-huntsville-team-zone-of-the-year-Doritos Brand Kicks Off New Record-Setting Campaign
PLANO, Texas, March 7, 2016 /PRNewswire/ -- Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, today launched a new campaign inviting the boldest of fans to set 50 bold records throughout 2016. On the heels of the final installment of its iconic "Crash the Super Bowl" advertising campaign, Doritos has once again put …
http://www.fritolay.com/news/doritos-brand-kicks-off-new-record-setting-campaignChester Cheetah Is On A Mission To Save The Candy Animals
PLANO, Texas, March 3, 2016 /PRNewswire/ -- Each Easter, Americans purchase more than 120 million pounds – 60,000 tons - of candy animals1 – from bunnies to chicks and, of course, their eggs. The Cheetos brand, one of the flagship brands from PepsiCo's Frito-Lay division, and Chester Cheetah believe it's time for a change. Welcome back Cheetos Sw…
http://www.fritolay.com/news/chester-cheetah-is-on-a-mission-to-save-the-candy-animalsTostitos Cantina Party Will Bring Emojis To Life For One Lucky Fan
PLANO, Texas, Feb. 29, 2016 /PRNewswire-USNewswire/ -- Get ready to dream up your most creative and outrageous party ideas! The Tostitos team is throwing a party in the language our consumers are now speaking more than ever … emojis. Starting today, Tostitos Cantina chips and dips are challenging fans to tell us how you would party using only em…
http://www.fritolay.com/news/tostitos-cantina-party-will-bring-emojis-to-life-for-one-lucky-fanRuffles Brand Brings All Dressed To The U.S. Market For Good Because Americans Are All Aboot It
PLANO, Texas, Feb. 18, 2016 /PRNewswire/ -- 2016 is the year of the Canadian invasion. Americans have been clamoring over all things Canadian: hockey, the 2016 NBA All-Star game, poutine, and, most recently, Ruffles All Dressed potato chips. The hard-to-describe, hard-to-put-down flavor took Americans' hearts and stomachs by storm last fall du…
http://www.fritolay.com/news/ruffles-brand-brings-all-dressed-to-the-u-s-market-for-good-because-americans-are-all-aboot-itDoritos Mix Brings Bold Change To Snack Aisle With First All-Doritos Chip Mix
PLANO, Texas, Feb. 17, 2016 /PRNewswire/ -- In its biggest product launch in recent history, Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, is combining four different Doritos shapes and flavors in one bag for a multi-sensorial experience with two new mouth-watering mixes. The first all-Doritos style chip mix will reinvigo…
http://www.fritolay.com/news/doritos-mix-brings-bold-change-to-snack-aisle-with-first-all-doritos-chip-mix