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Ruffles Brand's "Most Epic Bracket Ever" Settles Fantasy Character Debates
PLANO, Texas, Feb. 17, 2015 /PRNewswire/ -- It will be the bracket challenge to end all bracket challenges when consumers decide the winner of a battle between an anaconda … and a werewolf? It's all part of a "#Ridgiculous" competition from Ruffles, one of the many brands that make up PepsiCo's Frito-Lay division. The "Most Epic Bracket Ever," a …
http://www.fritolay.com/news/ruffles-brand-s-most-epic-bracket-ever-settles-fantasy-character-debatesTwo Consumer-Created Doritos Ads Air For A Global Audience Of Millions During Super Bowl XLIX Broadcast
PLANO, Texas, Feb. 1, 2015 /PRNewswire/ -- Two aspiring filmmakers saw their homemade Doritos ads air for an audience of millions during today's Super Bowl XLIX broadcast. The two "Crash the Super Bowl" winners – "When Pigs Fly" and "Middle Seat" – will now compete for a $1 million grand prize and an opportunity unlike any other in the history of…
http://www.fritolay.com/news/two-consumer-created-doritos-ads-air-for-a-global-audience-of-millions-during-super-bowl-xlix-broadcastPhiladelphia Eagles Head Coach Chip Kelly and NFL Great LaDainian Tomlinson Set to Join Tostitos Party Blvd. - The Ultimate Party Destination of Super Bowl XLIX
PLANO, Texas, Jan. 26, 2015 /PRNewswire-USNewswire/ -- Attention party people, Super Bowl XLIX is around the corner and it's time to make your mark. Tostitos, the brand known for bringing the party, is headed to Arizona to celebrate its role as the official chip and dip sponsor of the NFL in a way only the Tostitos brand can - with the most unexp…
http://www.fritolay.com/news/philadelphia-eagles-head-coach-chip-kelly-and-nfl-great-ladainian-tomlinson-set-to-join-tostitos-party-blvd---the-ultimate-party-destination-of-super-bowl-xlixCheetos Brand Springs Into A New Season With Debut Of Cheetos Sweetos Snacks
PLANO, Texas, Jan. 23, 2015 /PRNewswire/ -- From warmer weather to budding trees, the arrival of spring signals new beginnings—so what better way to welcome the season than with a first-of-its-kind snack from the Cheetos brand? Well, it's time to shake off those winter blues as Cheetos -- one of the billion-dollar brands from PepsiCo's Frito-Lay…
http://www.fritolay.com/news/cheetos-brand-springs-into-a-new-season-with-debut-of-cheetos-sweetos-snacksTostitos Brand Kicks Party Season Up A Notch With The Introduction Of Tostitos Rolls! Tortilla Chips
PLANO, Texas, Dec. 8, 2014 /PRNewswire/ -- From the brand that recreated the Mexican restaurant experience at home with its Cantina line and brought fans a fun way to enjoy more dip with every chip through its bowl-shaped Scoops! chips comes a whole new snacking experience – Tostitos Rolls! tortilla chips. Representing the next breakthrough in th…
http://www.fritolay.com/news/tostitos-brand-kicks-party-season-up-a-notch-with-the-introduction-of-tostitos-rolls-tortilla-chipsSafety First For Frito-Lay's Million Milers
PLANO, Texas, Nov. 6, 2014 /PRNewswire/ -- PepsiCo's Frito-Lay North America business unit recently recognized 106 over-the-road (OTR) drivers in the U.S. and Canada who have reached the career milestone of driving more than one million, two million, or three million miles accident-free. "Frito-Lay operates one of the "Safest Fleets in North Amer…
http://www.fritolay.com/news/safety-first-for-frito-lay-s-million-milersFeed the Children and PepsiCo Unite to Fight Childhood Hunger in Phoenix
PHOENIX, Nov. 4, 2014 /PRNewswire/ -- Longtime partners Feed the Children and PepsiCo, helped out Phoenix families with food and daily essentials today. Eight hundred families visited the Salvation Army Warehouse (2702 E. Washington St.) and took home boxes containing food and daily essentials that filled two tractor-trailers. Together, Feed the…
http://www.fritolay.com/news/feed-the-children-and-pepsico-unite-to-fight-childhood-hunger-in-phoenixThe Cheetos Brand Creates A Spectacle Of Mischief And Fun With The Launch Of Los Cheetahs, The Most Entertaining Futbol Club In The World
PLANO, Texas, Oct. 29, 2014 /PRNewswire-USNewswire/ -- In what promises to be an entertainment experience unlike anything you've ever seen, Chester Cheetah, the official Cheetos brand spokes-cheetah, today announced the introduction of Los Cheetahs. This insanely talented team of trick fútbol players combines athleticism, …
http://www.fritolay.com/news/the-cheetos-brand-creates-a-spectacle-of-mischief-and-fun-with-the-launch-of-los-cheetahs-the-most-entertaining-futbol-club-in-the-worldCracker Jack Brand Hits Home Run With First-Ever Float In 88th Annual Macy's Thanksgiving Day Parade®
PLANO, Texas and NEW YORK, Oct. 16, 2014 /PRNewswire/ -- Cracker Jack, the brand known for the "surprise inside" every package, and Macy's are unveiling the biggest surprise yet this Thanksgiving: a float in the 88th Annual Macy's Thanksgiving Day Parade® in New York City. This marks the first time a PepsiCo brand has presented a float in the icon…
http://www.fritolay.com/news/cracker-jack-brand-hits-home-run-with-first-ever-float-in-88th-annual-macy-s-thanksgiving-day-parade-Feed the Children and PepsiCo Unite to Fight Childhood Hunger in Chicago
CHICAGO, Sept. 23, 2014 /PRNewswire/ -- Longtime partners Feed the Children and PepsiCo, along with other corporate partners, today helped out Chicago families in need, providing them with food, essentials and fresh produce. Eight hundred families visited Saint Sabina Church (1210 W. 78th Place) and took home boxes containing food and essentials t…
http://www.fritolay.com/news/feed-the-children-and-pepsico-unite-to-fight-childhood-hunger-in-chicago